Spell

A modern-bohemian fashion brand.

All garments are proudly designed and sampled in the Arts & Industry Estate of Byron Bay, and produced ethically in factories around the world.

Our efforts to balance our operations with mother nature is outlined in our sustainability commitments and goals, encompassing People, Planet and Profit. We are using data to drive responsible decisions and though our efforts may be far from perfect, they’re a lifelong journey of continuous improvement for us. We welcome you to join us in this journey.

Sustainability commitment

We are committed to knowing and minimising the environmental footprints of our garments. Water, waste and energy are on the radar and we plan to benchmark ourselves with the leaders in the textile industry. Ultimately, we hope to be part of a broader movement where the true cost of a garment will be available to consumers.

We are working with experts to help establish and finalise both domestic and international methodologies that are accepted by the sector and a variety of offset schemes. Reducing impacts are ideal and those remaining will be rendered neutral.

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